Challenge
RevoU sells premium bootcamps in a market where "bootcamp online" is synonymous with cheap and disposable. The real design problem wasn't aesthetics, it was perception: how do you make expensive feel worth it without being preachy, and how do you sustain that at the pace social media demands?
Approach
Worked within a cross-functional team of social media manager, content writer, and designer, contributing to brainstorming and owning the visual execution across static, carousel, and motion formats. Developed a repeatable visual language built on bold typographic headlines, relatable key imagery, and a signature illustration style that audiences came to recognize as distinctly RevoU. The system was designed to work fast without losing personality, so each post felt inteProduced hundreds of pieces across the 2024-2025 period. The design format became a recognizable staple in the Indonesian EdTech space, referenced and replicated by competitors. Average post engagement reached 30+ comments organically.ntional, not templated.
Result
Produced hundreds of pieces across the 2024–2025 period. The design format became a recognizable staple in the Indonesian EdTech space, referenced and replicated by competitors. Average post engagement reached 30+ comments organically.
